Instantly Connect with Your Audience
How do you do that? By making sure, no matter how awesome your product or service is, that you let people actually see you.
I recently had a guy say that his name made it difficult to personally brand himself because it’s a very common name. My instant response to him was that he needed to visually set himself apart so that no one could confuse him with any other man with that name. How? He asked. My response was that he needed to flood his social media with creative, striking, unique and interesting imagery of himself. Yes, of course it’s incredibly important to set yourself apart from others in your industry with a style all your own, but at the end of the day, people aren’t just hiring you for what you sell; they’re hiring you…for, you know…YOU.
Go ahead, now ask me why he would want photos of himself to come up as much as what he’s selling when being Googled. I’m so glad you asked!
Because there are countless other people selling whatever it is you’re selling. If a sea of other services/products being sold in your same industry come up alongside yours, what is to stop your potential customer from picking someone else for the job? It is just as important for your potential clients to get to know you just as much as what you’re selling. No matter what, this plays into the experience you’re selling and this is what branding is.
Since there are a sea of others out there doing the same thing, you have to do everything you can to get your potential customers to connect with you in an instant. The number one way to get someone initially interested enough to keep clicking to find out more about you are photographs of your work and what you sell. However, right next to that should be lots of photos of you too. You want to get them to stay interested by providing storytelling, background information on you and your voice.
How do you do this on a budget? Well, these latest smartphones are truly all you need. Perfecting the selfie and social media photography is easy (particularly if you download my simple and awesome 4-guide suite, which include all of my tips and tricks ;-)). The best part is that learning to work with your smartphone for all of your digital, visual marketing is FREE.
Yes, a professional photographer just said you could do most of your branding photography all on your own. That must mean it’s true. ;-)
Understanding that you need good photographs before anything else will get you kickstarted wayyyyyyyy ahead of anyone else in the same game. How do I know this? Look at who you follow and figure out why you started following them.
Exactly.
If you’re looking for a deep-dive into how to turn your business into earning 6-figures like I did, check out my guide Mind Your Business. It’s over 100 pages every single technique I’ve ever developed and used for over 15 years to make my business a success. Over TWENT lessons with instructions, downloads, and more!
If you’re looking for more of my divine wisdom on how to conquer the world (MUAHAHAHAHA!!) check out my Services or my Shop (make sure to scroll down in my shop to check out all of my freebie downloads).
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